Reckitt collects Personal Information that is reasonably necessary for, or directly related to, Reckitt’s functions and activities which includes the marketing and sale of products to consumers or customers.
Personal Information obtained from you directly
Firstly, we may obtain your Personal Information from you directly, e.g. when you sign up for our newsletters, register on our Sites, buy a product from us, fill out a survey, make a comment or enquiry, post something on our social media pages, subscribe to direct marketing, call our Consumer Relations centre etc.
Personal Information collected this way may include:
- name;
- address;
- e-mail address;
- user name;
- telephone number (and recordings when you call our consumer line);
- credit card or other payment information;
- age;
- date of birth;
- gender;
- product purchase and usage information;
- complaint or enquiry details;
- household information;
- information, feedback or content you provide regarding your marketing preferences;
- user-generated content, posts and other content you submit to our Sites;
- in limited circumstances, information about your family or other individuals that you have provided to us. In such cases, we assume that you have the authority to share any personal information your provide to us about them;
- in limited circumstances based on your explicit consent or if the collection is required/authorised under Australian law or if a permitted general situation or permitted health situation exists (as defined in the Privacy Act 1988 (Cth)), Sensitive Personal Information such as information relating to your health (including information related to product usage and medical history), sexual life (and related behavior) and biometrics collected during volunteer consumer research studies (such as facial expression recognition, heart rate and skin condition);
- demographic information; or
- any other Personal Information you voluntarily provide us with directly.
Personal Information collected automatically
Secondly, some Personal Information may be collected automatically when you visit or use our Sites (and those of our third party service providers acting on our behalf), such as information collected by cookies and other technologies (such as web analytic tools and pixel tags) on our websites. Please also consult our Cookie Policy for more information on how we make use of cookies and other automated means of data collection.
Personal Information collected this way may include:
- information about your (mobile) device or your type of browser;
- information about the way you use our websites, such as details of the web pages you have viewed, the banners and the hyperlinks you have clicked, etc.;
- whether you have opened e-mails sent by us to you;
- the websites you have visited before arriving at one of our websites;
- your IP address;
- the hyperlinks you have clicked;
- your user name, profile picture, gender, networks and any other information you choose to share when using third party sites (such as when you use the “Like” functionality on Facebook or the +1 functionality on Google+);
- your MAC address;
- information you choose to share by using social media tools incorporated in our websites or using your social media log-in details to access certain RB product sites or applications; and
- information you share with us about your location. Where we are required to do so by local law, we will only use that information where you have agreed that we can.
Please note that we have no control over third party service providers which may use cookies on our websites.
From time to time, we may also use third party analytics services such as Google Analytics Advertising Features. We may use this technology to obtain an additional set of user data such as the location, gender, and/or age bracket of the website user which does not identify the user. We may also use these technologies to deliver relevant promotional and other targeted information to you on our Website and other third-party websites based on your use of our Website.
Where you have provided your personal information and explicitly consented to receiving digital communications from us, we may include you in our targeting of Custom Audiences (e.g. Facebook Custom Audiences of Google Customer Match).
You may request that you be removed from this level of targeting by contacting us directly (see contact details below).
Each third party advertising partner (e.g. Facebook, Google, AdRoll, etc) offers an opportunity for you to opt out of these features or this level of targeting. For example, you may opt-out of the Google Analytics Advertising Features by changing your settings in Ad Settings, Ad Settings for mobile apps, using the Google Analytics Opt-Out Browser Add-on, or any other means available.
Personal Information obtained from other sources
Lastly, we may also collect Personal Information about you from other sources. These other sources may include:
- our trusted business partners;
- social media sites;
- consumer research organisations;
- credit reference agencies;
- intermediaries that facilitate data portability; and
- other members of our group.
Personal Information collected this way may include your interests such as hobbies and pets, consumer and market research data, purchase behavior, publicly observed data or activities such as blogs, videos, internet postings and user generated content.